In the "Internal – Digital" category "The Difference" beat out the competition and won gold at this year's BCM Award (Best of Content Marketing Award). In the final round the magazine went up against an extensive digital project from Deutsche Bahn. The jury admired the digital magazine's "well-rounded and elaborate" concept. The accessibility and feedback options were considered especially positive features. The "systematic realisation" of the approach geared to making the employees the focus of the reporting also attracted praise.
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What is the BCM Award?
"The Difference" went online last year and continues to be refined by Group Communications on an ongoing basis. The BCM Award is considered the most prestigious accolade for corporate media. Each year outstanding campaigns, corporate videos, social media projects and also print and online magazines are honoured. Consistently attracting more than 700 entries, the BCM Award is the largest competition for content-driven corporate communications in Europe. The jury is made up of 130 experts from areas spanning journalism, art direction, marketing and corporate communications.